Violin Systems LLC introduced its “Partner First” channel program that helps resellers solve customers’ storage infrastructure challenges with solutions that offer the best combination of extreme storage performance, low total cost of ownership and high return on investment to improve the operational efficiency needed to meet both current and future business demands.

Trusted by thousands of customers around the world, including 125 of the Fortune 500, Violin is committed to empowering its strategic partner ecosystem for growth and profitability with Violin’s Extreme Performance Storage solutions.  In conjunction with its “Partner First” reseller community, Violin continues to execute routes to market to satisfy the significant increase in demand for consistent low latency and reliability across several industries, including financial services, healthcare, government, education, transportation, and media & entertainment.

The company’s 100% channel sales approach provides partners with the support, training and registration opportunities needed to help position, sell and deploy Violin Systems Extreme Performance Storage solutions.  Among the key program elements are:

  • Guaranteed margin opportunities – Violin’s positioning value ensures that resale partners receive top dollar for completion of their sales while all professional services are delivered by the partner for recurring sales
  • Complementary offerings to existing sales portfolio – Instead of serving as a replacement to a reseller’s existing general-purpose storage offerings, Violin’s unique technology augments partners’ portfolios.  Resellers expand their sales opportunities by adding Violin’s extremely high-performance, low-latency storage with enterprise-class data services in Tier 0 and Tier 1 installs
  • Increased marketing opportunities – Pre-funded marketing program incentives and joint event participation available for Premier-level partners with lead-generation activities tailored to individual partners at all levels

Violin’s extreme performance platform enables a dramatic infrastructure cost savings and cost avoidance, typically 40 percent or more by reducing the number of servers and cores needed. Consolidated hardware in the data center means less power and cooling requirements, less management and a reduced need for the number of software and application licenses. With dramatic improvement in application performance, there is an equally dramatic improvement in the experience of the applications’ end users, resulting in improved customer satisfaction. Combined with Violin’s performance advantages, customers are able to realize dramatic competitive advantages while simultaneously saving money.

In unveiling its aggressive channel program, Violin announced that Tim Cullen will take on the newly-created post of Vice President of Channel Sales at Violin Systems. Cullen has over 25 years of experience in operations and sales leadership.  Previously he led  the global sales operations efforts for X-IO. He reports to senior VP of worldwide field operations, Rick Ruskin.

“What we are looking to do with our ‘Partner First’ program is to round out resellers’ dance cards rather than compete for general purpose storage mind share,” said Tim Cullen, Vice President of Channel Sales at Violin Systems. “When a customer needs consistent extreme performance as part of their enterprise data center environment, we expect that our partner will want to ask us to join them in delivering a solution.  For other more general situations, we’re not going to get jealous if they partner with others, it is a matter of the right solutions for the right workloads.  Expand your opportunities, find the solution that makes the most sense and reach new levels of profitability by having a full suite of offerings readily available.”

Violin’s Partner First reseller program offers three tiers of membership – Premier, Authorized and Registered.  Members have access to online training and certification materials, updated price list, deal registration forms and customer facing collateral through a dedicated channel partner portal.  In addition to margins earned through simplified sales opportunities, resellers will also have the opportunity for increased revenue by delivering certified services directly to their customers.

For additional information, or to sign up as a Violin Channel Partner, interested parties can visit