Usability Matters, a UX studio based in Toronto, was recently selected to help Porter Airlines shape the customer experience online and ensure accessibility for key elements of its digital ecosystem.

Usability Matters was recently selected to assist Porter Airlines in its digital customer experience transformation. Porter has built an award-winning brand based on providing travellers with speed, convenience and service. The airline is making significant investments to ensure those same brand attributes are consistent with its online customer experience.

Part of this process requires the redesign of online service features and functionality with emphasis on a refined, user-friendly experience, while maintaining that special service-oriented personality that is known by of many North American travellers. Porter has asked Usability Matters, a UX studio based in Toronto, to help them shape their user experience and online accessibility for key elements of its digital ecosystem.

Usability Matters was chosen because they understood and were able to articulate the uniqueness of Porter’s brand in their design approach. Beyond that, the team at Porter saw Usability Matters as a partner with the experience and proven ability to bring actionable insights from their research and design to a memorable online experience for passengers.

“We have had the opportunity to work on many travel and loyalty brands,” said Shannah Segal, one of the Principals of Usability Matters. “We are excited to roll up our sleeves and work closely with the Porter team to apply our experience, insights, and capabilities.” 

“It’s an exciting time for Porter and we are honoured to be their selected partner through the transformation of their digital presence,” said Anita Sedgwick, Director of Marketing, Usability Matters. “This is a company that is truly dedicated to providing their passengers a refined experience.”