Sony of Canada Ltd., Canada’s leading electronic
and computer products solutions provider for consumers and business, today
announced its award-winning Sony stores have kicked off a unique promotion
based on The DaVinci Code, the best-selling novel by author Dan Brown that
will premiere globally on May 19th as a movie by acclaimed director Ron

Beginning today and ending May 31, all visitors to the Sony store
locations across Canada will be encouraged to “Uncover the Code” through the
use of ultraviolet lights to receive a scratch-and-win voucher, affording them
an opportunity to win various prizes, including one of 100 copies of the
best-selling novel, The DaVinci Code and one of 200 pairs of tickets to what
is sure to be the hottest movie in town, The DaVinci Code. And, all who
participate are encouraged to become members of Pulse, the Sony store rewards
program, for a chance to win a trip for two to Paris, which includes a prize
pack of great Sony consumer electronics products.
“Our Uncover the Code promotion is all about uncovering the considerable
value associated with the Sony store and the unique value proposition
associated with its industry-leading products and services,” said J.D.

Revilla, National Marketing Manager, Retail Division, Sony of Canada Ltd. “The
Sony store is THE place to go for all things Sony – a fun destination when it
comes to experiencing the ultimate in entertainment. With this promotion, we
are further enhancing the fun quotient.”