Thanks to a partnership with QuickPlay Media, this wireless service will
allow parents and their kids to stream or download an array of educational
videos from TVO’s wildly popular after-school block, TVOKids, anytime,
anywhere on their mobile phones.
The partnership provides French-speaking teens, traditionally underserved
in the mobile market, the opportunity to view mobisodes of TFO’s award-winning
youth magazine show, Volt, the first French-language series to be offered in
Canada by mobile phone.
“With our already strong online presence, this is a natural transition
for TVO and TFO,” said TVOntario CEO Lisa de Wilde. “We’re offering new ways
to keep young people engaged in learning with fun, educational content, and at
the same time beginning to explore new revenue opportunities to support our
operations.”
The TVO and TFO content is made available to all video phone enabled
handsets across the Canadian carriers through the content management system at
QuickPlay Media. New content will appear weekly from each of the networks.
“At QuickPlay Media, we are continuously securing new content from a
variety of outlets worldwide, bringing both the best content and entertaining
clips to the Canadian carriers,” notes Raja Khanna, chief creative officer and
co-founder QuickPlay Media.
The agreement comes on the heels of the announcement of TVOntario’s
renewed mandate to explore and exploit the blossoming cross-platform
opportunities that new technologies offer, and to increase self-sufficiency
through new revenue streams.
