It announced the launch of its new text messaging
advertising application for the Canadian real estate market. The TxT2Look real
estate application enables agents selling residential and commercial
properties to tap into the marketing opportunities associated with the
phenomenal growth in text messaging as an advertising channel.

TxT2Look’s technology and mobile marketing service, available 24/7,
responds automatically to requests for detailed property information from
potential buyers. The agent simply adds a sign rider with a property
identification code and a short code to their For Sale sign.

The cell phone
user sends a text message such as “prop123” to the advertised code “25665” and
within seconds TxT2Look delivers detailed property information to their cell
phone. The agent controls the information in the download which can include
prices, features, direct web links to photos as well as agent contact

“We’re very excited to introduce this advertising medium to the Canadian
real estate market, particularly now when the industry is looking for a boost
in these tough economic times. What makes our service so attractive is that it
benefits Realtors, sellers and potential buyers. Realtors who embrace the
TxT2Look technology can reduce advertising costs, build a qualified data base
of interested buyers, capture solid leads, and manage their property marketing
campaigns more effectively” says John Gallinaugh, Sales & Marketing Director,
TxT2Look. “Especially during a downturn in the economy and Canadian housing
market, agents need to make full use of every possible innovation to help sell
more properties. As well, buyers today want immediacy, they want basic
information without necessarily having a conversation with the agent first.

Text messaging allows information to be shared instantly in a very personal
and appreciative manner.”

SMS (text messaging) is currently the fastest form of communication and
it is quickly becoming the preferred method of communicating especially with
25 – 44 year olds. Its immediacy and ability to deliver instant information
provides Realtors with a new and improved way to reach their target market.
TxT2Look’s technology improves the agent’s control over the buying cycle by
using text alerts to encourage the buyer to take action. Once the
“conversation” is established with the buyer, agents can use text messaging to
arrange a showing, or to announce open house viewings, a price reduction, or a
new property in the same neighborhood.

Gallinaugh continued, “The TxT2Look Real Estate SMS technology will
provide significant advantages to those who embrace it. Cell phones outsell
computers four to one and Canadians now send over 1.6 billion text messages
per month averaging 54.1 million text messages each day. We want to help
Realtors capitalize on the marketing benefits of SMS technology and the
phenomenal growth it is experiencing. Going forward our TxT2Look mobile
marketing tools can also be applied to many different industry sectors
including automobile, retail, entertainment, and sport.”

TxT2look has confirmed a number of agreements with national real estate
agencies which will roll out the service to local agents and brokers in the
coming weeks. Realtors can integrate text messaging as part of their marketing
campaigns in just minutes through an easy to use sign-up process on the
TxT2Look website at and choose from a monthly listing plan
that fits best with their existing marketing needs. TxT2Look’s application is
fully scalable to meet the demands of both small and large Brokers.