Targus Inc. today launched a government initiative targeting resellers who focus on federal government agencies.
As part of this initiative, Targus unveiled a complete line of notebook computer cases that align with the Buy America Act (BAA) required by the Federal Acquisition Regulation (FAR) to be considered for purchase by certain government procurement vehicles. BAA eligibility requires products be manufactured in the United States from U.S. components accounting for more than 50 percent of the component costs. Products can also originate outside the United States from countries on an approved U.S. government list. These requirements are built into government purchasing vehicles such as the General Services Administration (GSA) schedule.
Targus’ Trade Agreement Act (TAA)-eligible line consists of five briefcase style notebook computer cases, including leather cases, rolling cases, and two backpack models. Prices range from $39.99 to $119.99. Targus already has several cases in stock and will have eligible cases in stock by the second quarter of 2004. The company is also considering additional product lines, including mobile security, power, input, and connectivity products as part of its government initiative.
“Targus’ notebook cases have adhered to the highest standards in design, manufacture and reliability since the company’s introduction of this product category over 20 years ago. The increased adoption rate of notebook computers by the government market creates an opportunity for Targus to showcase its expertise in this marketplace with its leading line of cases and mobile accessories,” said Greg Cygan, director, Government and Education, Targus . “Targus will draw from its extensive product knowledge and experience servicing the demanding Fortune 1000 market to ensure that the government market’s requirements are exceeded at every turn. We are committed to delivering standards-based products with a high return on investment to this important market segment.”
