Canada's largest student loyalty program SPC Card with over 1.1 million members, announced the launch of their new digital Student Price Card. The digital SPC Card is now available via the SPC Card mobile app on iTunes and Android devices.
"With our new App, we wanted to give students something more than just a simple digital card, so we built a companion to their shopping experience and not just another distraction," said Kevin Hisko, VP Digital Innovation at SPC Card.
Working with Toronto-based agency, Plastic Mobile, SPC Card has sought to bring a new level of experience to loyalty shopping.
"By giving students relevant offers based on their location, making redemption easy via the Digital Card, and adding personalized offers the SPC app is engaging millennials with an offering that is as unique as the brand itself," said Plastic Mobile Marketing & Business Development VP, Salome Sallehy.
The digital SPC Card rollout has already begun and will soon be accepted at all of SPC's 15,000+ partner locations throughout Canada, making it one of the largest mobile loyalty card activations currently in market.
"Young millennial customers are not only mobile, but more importantly they are the future of retail. It is important that as retailers we engage them in new and effective ways," said Royal Nasager, Director of Marketing at Bluenotes.
SPC Card has a long history of recognizing how the shopping habits of students today will shape the retail market of tomorrow, and the new SPC Card App is a stepping-stone in mobile pay and mobile loyalty for years to come.
- Digital Card: Add your plastic SPC Card into the SPC Card App
- Dynamic Security Features for Digital Card: The animated background video, member profile picture, live timestamp and unique barcode will ensure that your card is active
- Deal Finder: Search for an SPC Card partner near you or browse through 15,000+ locations across Canada
- Exclusive Offers: Select your favorite brands and receive special offers to the places you love the most