Sony Style Launches Green Glove Service

    Sony Canada announced today the launch of Sony
    Style’s Green Glove service, its newest program to help divert old
    electronics from landfill.

    Beginning April 22nd, Sony Style retail locations in Edmonton and Calgary
    will offer customers the opportunity to have their old televisions hauled away
    and responsibly recycled when they use Sony’s in-home delivery service when
    purchasing a new Sony BRAVIA LCD television in store.

    In addition to delivering, unpacking and setting up the new Sony BRAVIA
    television, authorized Sony service professionals will remove, at the
    consumer’s request, any brand of old televisions for responsible recycling as
    part of its national program in partnership with Global Electric Electronic
    Processing Inc. (GEEP).

    “Sony Canada is at the forefront of industry recycling efforts by
    providing consumers more ways to conveniently and responsibly recycle their
    old electronics,” said Robin Powell, VP retail division, Sony of Canada Ltd.
    “With Sony Style’s Green Glove service we’re providing consumers with another
    way to recycle their old TVs, without even leaving their homes.”

    In the coming months, Sony Style plans to roll out its Green Glove
    service across Canada where the required home-delivery support exists.
    Customers to whom Sony Style’s Green Glove service is not yet available
    can recycle their old Sony TVs and other Sony branded electronics in a
    responsible manner through Sony Canada’s award-winning national recycling
    program. A list of the 29 collection sites is located at
    www.sony.ca/environment.

    In addition, all Sony Style retail locations across Canada accept
    handheld electronics for recycling, at no charge. Handheld electronics include
    camcorders, cameras, Walkman personal stereos, PDAs, cellular and cordless
    phones, and portable rechargeable batteries. Sony Style also offers a notebook
    trade-in program.

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