Sony Canada announced today the launch of Sony
Style’s Green Glove service, its newest program to help divert old
electronics from landfill.

Beginning April 22nd, Sony Style retail locations in Edmonton and Calgary
will offer customers the opportunity to have their old televisions hauled away
and responsibly recycled when they use Sony’s in-home delivery service when
purchasing a new Sony BRAVIA LCD television in store.

In addition to delivering, unpacking and setting up the new Sony BRAVIA
television, authorized Sony service professionals will remove, at the
consumer’s request, any brand of old televisions for responsible recycling as
part of its national program in partnership with Global Electric Electronic
Processing Inc. (GEEP).

“Sony Canada is at the forefront of industry recycling efforts by
providing consumers more ways to conveniently and responsibly recycle their
old electronics,” said Robin Powell, VP retail division, Sony of Canada Ltd.
“With Sony Style’s Green Glove service we’re providing consumers with another
way to recycle their old TVs, without even leaving their homes.”

In the coming months, Sony Style plans to roll out its Green Glove
service across Canada where the required home-delivery support exists.
Customers to whom Sony Style’s Green Glove service is not yet available
can recycle their old Sony TVs and other Sony branded electronics in a
responsible manner through Sony Canada’s award-winning national recycling
program. A list of the 29 collection sites is located at

In addition, all Sony Style retail locations across Canada accept
handheld electronics for recycling, at no charge. Handheld electronics include
camcorders, cameras, Walkman personal stereos, PDAs, cellular and cordless
phones, and portable rechargeable batteries. Sony Style also offers a notebook
trade-in program.