Sony Mobile Communications ("Sony Mobile") unveiled a new-look Xperia brand with the first "X" series smartphones and a vision for the future of communications, with connected devices capable of changing the way you interact with the world.
"Sony Mobile will continue to create increasingly personalized and intelligent products and services that empower you to do more, and live more creatively than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives." said Hiroki Totoki, President and CEO at Sony Mobile Communications.
"With our continued passion for technology, we will keep adding new and exciting features to evolve our smartphones. At the same time, we want to change how you access information and interact with friends and family in a closer, natural and more meaningful way."
First "X" Series smartphones: Xperia X Performance, Xperia X and Xperia XA
The Xperia X series embodies Sony Mobile's new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler.
Predicting the unexpected is difficult, but not impossible – the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The all-new Predictive Hybrid Autofocus in Xperia X Performance and Xperia X and is developed in close collaboration with Sony's αTM camera engineers, which lets you choose your subject and then predicts its motion so you can capture the action in perfect focus, free from blur. Also with Sony's exclusive SteadyShotTM technology in the new Sony Xperia X series, you can remove shakiness from on-the-move videos to capture clear, smooth cinematic action.
Advanced features require the battery stamina to match, and Xperia X series incorporates Sony's smart battery management to deliver long-lasting battery life that keeps you going day and night. 1. Not only will it keep your phone running for longer from one charge, Xperia X series benefits from a battery lifespan that's up to twice as long with Qnovo's Adaptive Charging technology2 and Sony's smart battery management system. Each phone is powered to make the most of their advanced capabilities, with Xperia X featuring the Qualcomm Snapdragon 650 processor and Xperia X Performance introducing the Qualcomm Snapdragon 820 processor for ultra-fast connectivity.
As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural hand fit. Each X series smartphone brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. The unified design concept is also extended to Xperia XA, which features a stunning borderless display to integrate seamlessly into your life. Furthermore, the Xperia X Performance is designed to be water resistant3, which means you don't have to worry about accidental spills or a little rain.
For gamers, the Xperia X Performance and Xperia X both support PS4™ Remote Play so you can keep playing PS4 games away from your TV via local Wi-Fi.
Xperia X Performance, Xperia X and Xperia XA each have a range of matching style covers and will roll out in four elegant finishes; White, Graphite Black, Lime Gold and Rose Gold, in Summer 2016.
Introducing new Xperia smart products, with expanded communication experiences
The new Xperia smart products and concepts are designed to adapt to your situation and environment, whether at home or on-the-go. Sony Mobile envisions this new category as intelligent devices that understand preferences, activities and behavior, to provide useful and contextual information.
Xperia Ear is a next-generation wireless ear-piece that brings a new way of communicating, without compromising on enjoying the world around you. It provides you with useful information such as your schedule, weather and the latest news to keep you up-to-date on-the-go. Powered by Sony's voice technology, it responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location. It enables you to face forward and get things done, for a convenient hands-free experience.
It connects to your Android smartphone via NFC or Bluetooth® and talks to a host application, where you can customize settings, including the information you need when you first connect in the morning, touch commands and app notifications.
Its lightweight and comfortable soft silicone ear-bud is built for continuous wear, with IPX2 water-protection and long-lasting battery life4. It's available in Graphite Black and the innovative case doubles as a charger, so you can simply pop it in when you need to recharge.
Xperia Ear will roll out in Summer 2016.
All-new Xperia smart product concepts, a communications vision with machine learning, natural user interface and sensing
Xperia Eye is a conceptual vision for an ultra-compact, wearable wide-angle lens camera – with the flexibility to be easily attached to clothing or worn around the neck. It represents a proof-of-concept exploration to bring Sony's acclaimed camera and sensing technology to its smallest ever form-factor – featuring a 360-degree spherical lens for a natural field of view. Its intelligent shutter technology will use facial and voice detection to capture images, allowing you to enjoy and preserve life's moments without thinking about the technology.
The Xperia Projector concept will enrich, empower and stimulate creative family communication using a natural and interactive interface projection on any clear surface. It will respond to touch, voice and gestures just as you would interact with your smartphone screen.
The Xperia Agent concept is a vision for a personalized assistant. It will enhance everyday life by responding to voice and gestures – providing you with useful information, communication assistance and home appliance controls. It is also powered by Sony's voice technology and will respond to a number of commands – and has a built-in camera and projector display for projecting content onto surfaces.
RM-X7BT in-car Bluetooth commander, enabling wireless music streaming and hands-free smartphone functions
RM-X7BT is an in-car Bluetooth commander that enables wireless music streaming and uses Sony's voice technology to activate smartphone functions while driving. It consists of two units – an 'adaptor' module that enables wireless audio streaming and hands-free calls, and a 'commander' facilitates smartphone functions such as navigation, all while driving safely.
RM-X7BT in-car Bluetooth commander will roll out in Summer 2016.