Sony introduced two innovative a (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

“Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony’s make.belive spirit,” said David Oyagi, Marketing Manager for the a (alpha) digital imaging business at Sony of Canada Ltd. “These new cameras are the game-changers everyone has been waiting for and will revolutionize the consumer experience by offering outstanding picture quality with a totally pocketable size.”

With breakthrough video performance, these models automatically adjust auto-focus and auto-exposure while recording video. The NEX-5 camera offers Full HD movie capture (1080i AVCHD and 720p MP4) with Full HD 60i recording.

These cameras are perfect for point-and-shoot users looking to advance from snapshots to creative photography as well as existing DSLR users searching for a no-compromise compact alternative.