Sony Ericsson unveils the XPERIA X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.
The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIAX10 is the first mobile phone to truly humanise the way people interact with their phones.
Bert Nordberg, President, Sony Ericsson said, “The XPERIA X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”
Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”
Sony Ericsson’s open approach gives consumers maximum choice and with the XPERIA X10, users can download any application that they want direct from a wide variety of stores including PlayNow(TM) and the Android Market, co-creating an experience that is entirely unique to them.
Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio – WM600. Featuring advanced Bluetooth technology and a built-in FM radio, WM600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favourite radio station.