“Sony knows Blu-ray technology like no other company,” said Mike Lucas, director of marketing for Sony Electronics’ Media and Application Solutions Division. “Coupled with our unique AccuCORE technology, we expect our Blu-ray recording media to take the high-definition experience to a new level of performance.”

Sony’s AccuCORE technology, which was first integrated into recordable DVD media over a year ago, has been re-engineered for Blu-ray Discs to deliver enhanced reliability and durability. Its major benefits include:

* Scratch Guard — hard coating that resists scratches, dust and static;
* Archival Reliability — special material design that prevents data and
image corruption and deterioration to ensure quality playback;
* Stable Writing — a uniform and precise cover layer that reduces
fluctuation as the disc spins; and
* Temperature Durability — a high-precision disc structure helps prevent
warping during severe changes in temperature and humidity.

Sony’s Blu-ray media also supports a 2x recording speed, which provides a high data transfer rate of up to 72 Mbps, making it ideal for high-definition video recording and data storage applications.

In addition to media, Sony will soon offer a wide range of Blu-ray Disc devices, including a Blu-ray Disc player, VAIO desktop and notebook computers, and an internal Blu-ray Disc drive.

With devices such as these, you could conceivably edit high-definition video shot on a Sony HDV camcorder on a Blu-ray-enabled computer, then burn it onto Blu-ray Disc media, and finally play it back on a Blu-ray Disc player.

Sony is not new to the blue laser-based format. The company released the world’s first Blu-ray Disc recorder and media in Japan in 2003. The following year, Sony helped found the Blu-ray Disc Association, which now has over 160 members and contributors from various industries, to promote the new format.

Sony has been producing Blu-ray Disc recording media in a cartridge format for several years, but has recently begun producing bare discs for the launch in the U.S. and elsewhere.

The BD-R (write-once) 25GB and BD-RE (rewritable) 25GB recording media have suggested retail prices of $20 and $25, respectively. The soon to come BD-R 50GB and BD-RE 50GB recording media will have suggested retail prices of $48 and $60, respectively.