Softchoice Optimus Solutions Achieves U.S. Cisco Gold Status

    Softchoice acquired Optimus Solutions on January 2nd 2008 to complement its
    expertise in asset management and large volume purchasing fulfillment with
    consulting, advanced solution design and implementation capabilities. The
    Cisco Gold designation allows the Company to support the delivery of all tiers
    of Cisco solutions on behalf of customers across the U.S.

    “This is a major milestone for the Optimus team and in our journey to
    expand the breadth of our solutions and services offerings, both technically
    and in terms of market reach,” said David MacDonald, President and CEO of
    Softchoice Corporation. “With the integration of Optimus nearing completion,
    and rollouts of combined Softchoice Optimus facilities underway in Florida,
    Texas, Illinois, Georgia and Toronto, we look forward to helping more
    customers benefit from our expertise in the design and delivery of integrated,
    end-to-end Cisco solutions.”

    Cisco Inc. is a recognized growth leader within the IT industry. To earn
    the certification, Optimus Solutions was required to meet stringent standards
    for technical competency, customer service and satisfaction. For example, the
    Company has increased the depth and breadth of pre-sales and engineering
    resources to support the delivery of the most advanced Cisco offerings,
    including top tier Unified Communications, Security, Wireless and Data Center
    solutions. The Company also provides customers with access to post-sales
    resources, including 24 hour Cisco technical support, problem handling and
    resolution services.

    “Softchoice’s scale combined with our newly minted gold certified sales
    and engineering resources has enhanced our ability to service new markets
    while expanding Cisco solutions coverage for our existing national customers,”
    said Steve Johnson, President of Optimus Solutions and Sr. Vice President of
    Softchoice. “We will continue to augment our proficiencies in unified
    communications, wireless and date center offerings with new services focused
    on mobility, video collaboration, video learning and digital signage – all
    rapidly growing segments of IT investment. “

    Cisco Certified Partners are recognized for having the industry’s best
    trained networking technicians. With this certification, Softchoice Optimus
    Solutions has enhanced its ability to provide organizations with industry
    leading consulting, implementation and ongoing support in conformance with
    Cisco’s highest standards for internetworking expertise.

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