Social.mom, a social network for mothers that aims to relieve the isolation of motherhood, will be able to pursue its growth with the help of a total of $350,000 in contributions from CED. The support will allow the business to develop new functionalities and a marketing strategy.
The funding was announced today by the Honourable David Lametti, Minister of Justice and Attorney General of Canada, together with Mr Pierre Breton, Member of Parliament for Shefford. Specifically, Social.mom will use this Government of Canada assistance to hire specialized resources to set up new artificial-intelligence–based functionalities on its platform; develop and market coaching capsules through an optional pay-per-use functionality; and enhance its visibility in the U.S and France.
It was in 2016 that Audrey Poulin, the initiator of the Social.mom project and now a mother of three children, along with her two partners, set up an application that allows users to connect with a network of mothers that live near them, in an atmosphere of trust. Today, the platform counts over 150,000 users in Canada and the U.S.
Audrey Poulin, president of Social.mom said that the fact that they receive support from the Government of Canada has already opened a number of doors for them. Furthermore, without this program that focuses on women entrepreneurship, they would not have been able to create the content that they will soon be rolling out to assist hundreds of thousands of moms, as well as their children, both nearby and further afield.