Dr. James Norrie talked at #ChannelNext about how VARS can leverage social media to become thought-leader and build credibility with their customer and prospects.
In a joint channel offering with TechnoPlanet, VARS can easily implement a social media strategy and an e-mail newsletter program for one low monthly subscription fee.
Leveraging social media can easily help you to build deeper relationships with end-users as well as vendors and distributors. the only downside to social media is not doing it or doing it poorly.
