Most companies are using social media with employees, but fail to satisfy
Summary: Results from the Social Intranet Study (651 organization participants; conducted by Prescient Digital Media) find that most organizations (71%) have at least one social media tool available to some or all employees. The most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting. However, the average respondent organization gives their internal social media efforts a failing grade. Failing grades show a direct correlation to investment where the average company spends about $10,000 or less on their internal social media (intranet 2.0)
Details: Most common enterprise social intranet tools
The five most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting:
76% of organizations have instant messaging.
75% of organizations have blogs.
70% of organizations have discussion forums.
67% of organizations have wikis.
67% of organizations have user commenting.
Cost of social media
Most organizations spend little or nothing on their enterprise social media tools. Many organizations that implement social media tools spend less than US$10,000:
47% have spent less than US$10,000.
30% have spent between US$10,000 and US$99,999.
23% have spent US$100,000 or more.
Executives and employees alike are less than thrilled with their enterprise social media:
The average rating of internal social media by their host organization is 4.5 out of 10
Only 22% of organizations rate employees’ satisfaction with Intranet 2.0 tools as good or very good.
Only 17% of organizations rate executives’ satisfaction with Intranet 2.0 tools as good or very good.
Only 10% of organizations have a truly social intranet