Shaw Communications Inc. said Friday it will set up a new national call centre in Winnipeg, creating 100 jobs.

The call centre will serve as a national overflow centre to handle customer calls and inquiries from across Western Canada, the company said. “With the continued growth of our business, we need grow our staff to continue providing exceptional customer service to our customers,” said Peter Bissonnette, president of Shaw Communications.

“Winnipeg is a natural fit for this new call centre. It is an important and competitive market, it is a strong economy with a skilled workforce, and we are proud to make this significant investment.”

Shaw has increased its employee base in Winnipeg over the past year with the addition of 150 local staff. That brings the total of new staff hires to 250.

Shaw is a diversified communications company whose core business is providing broadband cable television, high-speed Internet, digital phone and satellite direct-to-home services.