Seevibes, the Canadian leader in social TV audience measurement, expands beyond its borders with the acquisition of TvTweet, leader of social television measurement in France, and announces the opening of an office in France to jump-start its development in Europe.
"The main goal for Seevibes is to help the media to better monetize the social network audience. To support this, we've created a standard of measurement that has already been proven in Canada among the biggest players in the industry," says Seevibes President and CEO Laurent Maisonnave.
Seevibes is Canada's only solution for measuring and analyzing TV's social media audience. It's primarily intended for television networks, advertisers, brands and media agencies wishing to build and integrate their communications around television content. Seevibes helps advertisers choose the best shows to match their target audience while enabling television networks to help advertisers access their audience via social networks.
With its solutions, Seevibes provides a comprehensive analysis of the Facebook and Twitter audiences of a TV show and to demonstrate their affinity with a brand, thereby enabling the optimization of a media plan and promotional projects.
Seevibes and TvTweet: a strategic acquisition
To anchor and jump-start its development in Europe, Seevibes has acquired the French social TV measurement firm TvTweet. Founded in Bordeaux in 2011, TvTweet is already present in seven European countries, covering more than 100 prominent media and working with the biggest names in the industry including Orange, TF1 and NRJ12.
"With the acquisition of France's TvTweet, Seevibes becomes a major player in Europe and the only one to offer a complete solution, both in real-time TV show analysis and in performance and audience profiling. This is a great entry point for addressing countries looking for monetization and ad targeting solutins for social TV," says Thomas Landspurg, TvTweet founder and new director of technology with Seevibes.