The new program, Seagate Premier, focuses on top-performing
system builders that are hard-drive volume and strategic category leaders in
new growth segments such as surveillance and rugged solutions.
“Success in the channel is key to Seagate’s overall market leadership
strategy,” said John Teeple, director of Americas Marketing at Seagate.
“Seagate Premier allows us to focus our efforts in areas of tremendous growth
potential for both Seagate and our channel partners. Seagate is pleased to be
strengthening our commitment to these partners by offering enhanced tools and
benefits that can help our Premier Partners accelerate their business growth
and ultimately become more profitable.”
Seagate Premier, part of the Seagate Partner Program (SPP), takes aim at
helping Seagate’s high-performing channel partners thrive in an increasingly
competitive industry. SPP Premier membership offers enhanced benefits such as
named Seagate account management support, product and solution training,
solution seminars, partner matchmaking events, and eligibility to access
market development funds. SPP Premier members also receive all the standard
SPP benefits including quarterly web seminars and evaluation units, sales
incentives and product rebates, and monthly newsletters.
“SPP Premier is a differentiator in the crowded system builder
marketplace and a perfect complement to Seagate’s application-specific and
mainstream hard drives,” said Craig Hayes, executive vice president, of
Newegg.com. “SPP Premier’s enhanced product and solution training and
marketing development funds will allow us to better tune products to
customers’ needs and enable us to identify and reach new customers and
markets.”
“SPP Premier is a terrific addition to the tools we need to grow with
Seagate and our channel business,” said Royson Ng, president of Samtack.
“Seagate’s new product and solutions tools and market development dollars, in
particular, will enable Samtack to plan and market more strategically, as well
as effectively target new customers.”
The Seagate Partner Program is designed to provide system builders and
resellers with channel programs and tools to grow market share, increase
profits, and accelerate their time to market. The program focuses on providing
national, regional and local whitebox and whitebook system builders with the
technical expertise and marketing resources needed to deliver Seagate storage
to a broader range of customers. For more information on the Seagate Partner
Program, including membership sign-up details, please visit
http://spp.seagate.com.
