Samsung has launched a new mobile phone S3030 Tobi which is aimed at pre-teens segment of the market.

The company said that this model features an intuitive user interface which is designed for younger audiences.

It comes loaded with animated characters and themes. They have manufactured this device using bio-plastics, non-toxic paints and non-allergenic materials to make it safer for youngsters.

The phone also support changeable rear covers which can incorporate user pictures.

The device also has other children friendly features like fake call, SOS messages and SOS calls.

It uses the GSM mobile networks for communications. The device has 15MB of internal memory. This storage can be expanded by using up to 8GB of memory card.