Samsung Electronics
Co., Ltd., the Worldwide Olympic Partner for Wireless Communications
Equipment, today unveiled its Vancouver 2010 Olympic Winter Games theme,
“Discover Your Every WOW Moment,” and Games-related programs – including its
Team Samsung athletes – at the company’s event in Vancouver on June 23,
International Olympic Day.

Samsung launched a new program to link fans to the Vancouver 2010 Olympic
Winter Games using Samsung’s Wireless Olympic Works (WOW) and their mobile
phones. For the first time fans around the world will be able to download and
install the WOW Public Application from Samsung’s website
( to receive real-time information and updates
from the Vancouver 2010 Olympic Winter Games on their Samsung mobile phones.

Cooperation with Atos Origin and Omega under the Vancouver Organizing
Committee for the 2010 Olympic and Paralympic Winter Games’ (VANOC)
coordination will enable Samsung to deliver the seamless WOW service for the
Vancouver 2010 Olympic Winter Games. Official Results will be powered by Atos
Origin. Timing and results will be managed by Omega.

“The Olympic Games are much more than sports and competition; they are
about community, camaraderie and individuals challenging themselves to find
inspiration and achieve excellence,” said Gyehyun Kwon, vice president and
head of Worldwide Sports Marketing, Samsung Electronics. “Likewise, Samsung
seeks to use mobile phone technology and our sponsorship to unify people
around the world and help them discover their own WOW moments during the
Olympic Games.”

“The Vancouver 2010 Winter Games will be full of `wow’ moments, from the
breathtaking scenery to thrilling moments of triumph in our world-class sport
venues,” said John Furlong, VANOC’s chief executive officer. “A global leader
in wireless technology, Samsung will help share these moments with sports fans
around the world, including on handsets for the first time in Olympic history.
This is in addition to the more than 7,000 individual pieces of
telecommunications equipment they’re contributing to the Games. Both are
examples of how Samsung’s expertise is contributing to the overall experience
and flawless delivery of the 2010 Games.”

Samsung introduced members of Team Samsung, a group of high-profile brand
ambassadors who represent the spirit of the Olympic Games and will share their
WOW sports moments with fans all over the world. Led by ice hockey legend and
Olympian Wayne Gretzky, Team Samsung will consist of Hayley Wickenheiser,
three-time Olympic Games medalist with two golds and one silver; and Jarome
Iginla, NHL All-Star, two-time Olympian and Olympic Games gold medalist.

“It’s an honour to lead Team Samsung as the Olympic Games returns to
Canada in 2010,” said Wayne Gretzky. “As part of Team Samsung, I know the
company is truly dedicated to sports and mobile phone technology. Through the
power of its innovative wireless technologies, I expect Samsung will link fans
around the world to the Games so we can experience the excitement together.”

Samsung also unveiled its Samsung Olympic Visual Identity System (SOVIS)
and previewed design concepts and plans for the Olympic Rendezvous @ Samsung
(OR@S). SOVIS combines the Samsung logo and brand attributes with elements
that represent the Vancouver 2010 Olympic Winter Games. The design is inspired
by the shape of a mobile phone, the beautiful scenery of Vancouver and
incorporates the “Inukshuk,” a symbol of friendship and harmony in Canada. The
new SOVIS will be used during Samsung’s 2010 Vancouver Olympic Winter
Games-related marketing events and promotional activities.

OR@S, located at David Lam Park, will become the epicenter of Samsung’s
activities during the Vancouver 2010 Olympic Winter Games, providing engaging
experiences and unique WOW moments for fans and athletes. It will showcase the
brand’s innovative mobile phone technologies, provide live entertainment and
serve as a retreat for athletes and spectators. Samsung will also take an
eco-friendly approach to some extent in constructing the OR@S and will provide
visitors with easy and intuitive product experiences. OR@S debuted during the
Sydney 2000 Olympic Games and has become a popular meeting spot, hosting more
than 3 million people to date.

Samsung also announced its “Samsung Mobile Explorers” program set to
launch in August 2009 to spread the excitement of the Games across the world.
Around fifty lucky university students from all over the world will be
selected as Samsung’s Mobile Explorers, getting an opportunity to share their
personal experiences at the Vancouver 2010 Olympic Winter Games. The contest
will be open to university students in Canada, the Republic of Korea and other
countries to be announced at a later date. Each Mobile Explorer will be
equipped with the latest Samsung mobile phone to capture their unique WOW
moments by sharing their extraordinary Olympic Games stories through text
messaging and online posts.