Europe’s largest low fares airline today announced an agreement with Canadian
company GuestLogix, for the provision of their Mobile Virtual
Store onboard technology, that includes handheld electronic point of sale
devices to assist Ryanair’s cabin crew with onboard sales transactions and
grow Ryanair’s on board sales.
The new technology will be rolled out across Ryanair’s fleet from April
2008 and will significantly enhance the onboard sales service, enabling the
introduction of more products and improving operations using GuestLogix’s
Welcoming the deal, Ryanair’s CFO and Deputy CEO, Howard Millar said:
“Today’s deal will mean we will improve our on-board product to better
meet passenger needs. The technology will also allow for the launch of
more new products, increasing our revenues and in turn enabling us to
offer even lower fares to our passengers”.
Tom Douramakos, President and CEO of GuestLogix said:
“We are very proud to welcome Ryanair into our growing list of clients, a
company whose passion and vision for ancillary revenue innovation in the
passenger travel industry we share. We look forward to extending
Ryanair’s on-board retail efforts into a wide variety of new products and
services. With the addition of Ryanair, the GuestLogix platform now
reaches more than 500 million passenger trips annually”.