Boston-based litl LLC today announced the official launch of Room for More, a new app that enables smartphone users to instantly free up space on their phones by easily moving photos and videos from the device to their own private cloud.

 "Seventy million people in the U.S. have run out of space on their phones," said Johan Bilien, president of litl LLC. "We've created an app that solves that problem with the push of a button while protecting users' privacy and giving them complete control over their data."

Room for More's simple "MOVE" button allows users to instantly free up space on their phones by moving photos and videos off the device and to Room for More, which offers:

Storage: Never delete a beloved photo or video again. All content is securely stored in your own private cloud, freeing up tons of space on your phone.
Access: Photos and videos can be viewed anytime from any connected phone or tablet, or from any computer via the Room for More website.
Control: You decide who can see your photos and videos, with options to share publicly on Facebook and Twitter or privately with custom Web links.
Retrieval: Back up photos and videos on a computer or external hard drive at the push of a button. Room for More will send you an email with all your content in a .ZIP file.
Privacy: Room for More never sells users' personal data. It will never snoop on photos, videos or other data to sell ads — or for any other reason.
Security: Industry-standard, bank-level encryption protects your photos and videos and all communications between the app and Room for More servers.
Fair pricing: Every account includes 1GB of free cloud storage. Additional storage is just 15 cents per GB, and users only pay for the space they need each month.
Quality: All content is stored in original quality, with no limits on file size or video length.
Service: Get help from Room for More in the online support center, by email or by calling Karl anytime at 800-878-0900.
"Room for More is the result of years of studying the way people take, store and share photos," Bilien said. "After watching our friends and family frequently run out of space on their phones and struggle with cloud storage, we knew we could do it better."