Since its launch in Toronto in June 2004, subscribers of
have received a daily dose of insider advice with emailed “Sweet Nothings”
from the editorial team. These daily tips and finds keep them in the know
about the latest trends, fashions and cool places to go in their city. Since
then, this unique newsletter has grown to include sister versions in Montreal,
and Vancouver, with plans to launch in Calgary this fall.

“This is an exciting business with fabulous opportunity,” says Marc
Blondeau, Senior Vice-President of Consumer Publishing, Rogers Publishing
Limited. “ has great growth potential at both the local and
national levels and strengthens Rogers’ leadership position in the Canadian
women’s category.” operates from their Toronto offices under the leadership of
President and Founder Joanna Track and her executive team, including Managing
Editor Adriana Ermter, Director of Marketing Stephania Varalli and Director of
Sales and Business Development Lisa Nash.

“The combination of’s unique vision and Rogers’ national
reach and resources will allow us to successfully achieve our expansion goals
at a much faster rate than we previously thought possible,” says Track. “I’m
confident this relationship will allow us to accelerate the momentum we have
already achieved and positively push the boundaries of the Sweetspot
“ leverages communities of interest and great Canadian
content,” says Louise Clements, Vice-President of Digital and Interactive at
Rogers Consumer Publishing. “We are particularly delighted at this new
partnership because of’s commitment to delivering their readers
content of the highest standard.”
This spring, – a weekly newsletter keeping subscribers
in-the-know about all that is fabulous for moms and kids – was launched as the
first of many planned spin-off versions. By the end of this year, the website will expand further to include greater and richer
national and local editorial content on fashion and beauty, tips from top
experts, style forecasts, the best of service, dating and relationship tips
and more.