RBC to hire student bloggers

    The search for bloggers is on, as RBC announces
    its plan to hire six post-secondary student bloggers this fall to represent
    the interests of their postsecondary peers through the bank’s soon-to-be
    launched peer-to-peer (p2p) information exchange site.

    RBC p2p – an online forum where students can speak openly and honestly
    about their financial struggles and successes – is scheduled to go live by the
    end of August. The site’s content will be driven by students, while the six
    new student hires will manage discussions, blog about their own banking
    experiences, and share information and solutions about the money issues that
    matter most to undergrads and graduate students.

    “When I was a college student I had lots of questions about managing my
    money through the school year – now that I’m out of school, I want to make
    sure students have easy access to the information they’re looking for,” said
    Michel Savoie, a bilingual francophone from Sudbury, who will be hosting the
    RBC p2p site and leading the blogging team. “I see RBC p2p as a place where
    students can share stories and experiences and talk about solutions that will
    work for them – and what better way to do that than with a site for students,
    managed by students.”

    Those applying for the RBC p2p blogging team will be asked to create and
    forward their homemade audition videos, which will be uploaded onto the RBC
    p2p web site. Once the videos are posted online, students visiting the site
    will be able to view and vote for their favorite candidates. The six positions
    as RBC bloggers will go to those with the most votes.

    “Step one is to find our bloggers,” said Savoie. “To make sure students
    have a part to play in deciding who gets these jobs, we’ve decided to take a
    whole new approach to hiring that will actually leave the final decision with
    the student community.”

    As soon as RBC p2p is up and running, video applications will be accepted
    on site until October 31. There will be a two-tier selection process with RBC
    choosing and posting 12 candidates and students voting on the final six who
    will then be hired for a one-year contract term
    .

    “After speaking extensively with students about their circumstances, we
    looked into creating a space that would connect them with the financial
    information they need and expect, all in way that is familiar and convenient
    for them. We believe we’re doing that with RBC p2p,” said Judy Murchison,
    director, Marketing Strategy, Student Market, RBC Royal Bank. “Not only that,
    RBC p2p is the icing on the cake for what is a truly comprehensive suite of
    offerings for students – we’re on school campuses, we’re offering no fee
    student banking, we’re podcasting money information to students, we keep
    adding to our student scholarship support, and we’re on Facebook.”

    Last week, RBC launched its new sponsored Facebook group, RBC Campus
    Connection, where students can access student offers, financial information,
    scholarships, RBC contests and other promotions such as a free trip to
    Australia.

    Information about the application process for RBC p2p will be posted
    online at www.rbcroyalbank.com/student/ at the end of August, and will also be
    featured on RBC’s new sponsored Facebook group.