Pet lovers who enjoy the thrill of building and managing fun places on online games will have an opportunity to test their skill on the new "Purina Pet Resort" game.

Nestle Purina PetCare Company, one of the world's leading pet food manufacturers, is now publishing its new "Purina Pet Resort" simulation game on Facebook.  Players can become the manager of their own virtual pet-themed resort, allowing them to build and operate a fun place to pamper, care for and entertain virtual pets.

The game is Purina's latest effort toward providing online and mobile entertainment and information for pet owners.

"Pet lovers spend a lot of time online and using mobile devices for fun and to enhance the relationship with their pets," said Guy Fish, assistant brand manager, Purina brand.  "Purina Pet Resort caters to pet lovers who enjoy online games and would like to create a virtual haven for their four-legged friends."

"Resort" owners can purchase a variety of pet-themed stations where virtual pets can be groomed or fed with Purina® brand pet foods and treats such as Purina Dog Chow brand Dog Food, Fancy Feast and Beggin' Strips.  The game focuses on the stations and the resort owners' ability to move up levels by taking care of more pets.

Merscom, a global publisher of Facebook and casual computer games, developed and published "Purina  Pet Resort."  Merscom is owned by Playdom, Inc., which is involved in marketing the new game.

Purina recently introduced an enhanced version of its "petcentric" mobile application that is now available for iPhone, iPad, iPod Touch and BlackBerry  users.  "petcentric" provides pet owners an engaging mobile experience through location-based utility, entertaining content featuring videos and photos, and relevant pet information.

The new "petcentric" features offer a gallery of top pet news stories and videos every day, and new ways to search for professional pet sitters and pet-friendly places using GPS technology.  In addition, pet lovers can rate and comment on pet-friendly locations and add their own favorite places.