Pathfire, Inc., the leading provider of
digital content distribution and management solutions for the broadcast and
media industries, announced today an agreement with The Associated Press (AP)
to deliver hurricane-related coverage to stations in the Gulf Coast region. AP
will utilize Pathfire’s Digital Media Gateway(TM) (DMG) to digitally deliver
their coverage of the continuing Hurricane recovery efforts.

Pathfire’s DMG is a proven, reliable and widely accepted content
distribution platform which provides users with the ability to search, preview
and play-out content directly from their desktop. By delivering through
Pathfire’s DMG, AP’s video news coverage will arrive directly on desktops at
newsrooms throughout the Gulf Coast, eliminating the need to schedule and
monitor satellite feeds. “By working with Pathfire to distribute our video,
we are able to quickly and easily reach stations in the affected areas,
providing them with convenient access to our video,” said Roger Lockhart,
Director of Marketing Communications for AP Broadcast.

“As recovery from the devastation caused by hurricanes Katrina and Rita
occurs, we are pleased to be working with AP to distribute their video to
stations throughout the Gulf Coast region,” said Brad Ferris, Vice President
of Business Development for Pathfire.
Pathfire’s DMG, an automated IP multicast distribution platform,
distributes and manages content to over 1,300 broadcast television stations
throughout North America. Digital distribution of content and metadata
improves newsroom workflow and efficiency by eliminating the need to monitor
satellite feed schedules and roll content to tape