For a limited time, consumers
that are just as interested in staying in touch with friends and family as
they are with the season’s latest fashions, have a chance to win one of five
$1000 shopping cards from Gap or a new Samsung A900 mobile phone. Consumers
simply need to go to to see how easy it is to stay
connected with MSN Messenger on their mobile phone and enter the promotion.

“Just as fashion is an expression of individuality and style, so is the
mobile phone,” said Dimitrios Papadogonas, Senior Brand Manager, Gap Canada.
“With more consumers personalizing and customizing their mobile phones, it is
the must have accessory. Partnering with strong and relevant brands like Bell,
MSN and OZ for this promotion, allows us to leverage the cultural convergence
of technology & fashion, and provides us with a new dimension to reach our

“Stay Connected, Stay in Style’ makes it easy and fun for Canadians to
stay connected with their friends and family while they are on the go – while
having the chance to win some great prizes. To enter, Canadians need to visit
the website to view a quick demo of how to Instant
Message (IM) on their phone; fill out an entry form for a chance to win one of
five $1000 shopping cards from Gap or a Samsung A900 mobile phone; and
consumers can also download the MSN Messenger application right to their Bell
phone. The MSN Messenger mobile application is available for free for one

“With more than 5.4 million Canadians using MSN Messenger on their PC’s
every day; this service reaches 94% of all Canadians messaging online,” said
Jennifer Howe, Marketing Manager, Communications Services and Trade for
Microsoft. “We are very excited to be working with our partners to highlight
to consumers how easy it is to stay connected while they are not in front of
their PC’s.”

Using MSN Messenger on a mobile phone is simple and fun. Bell Mobility
customers can quickly access their existing MSN Messenger accounts and stay
connected in three easy steps:

1 – Users simply select the MSN Messenger logo;

2 – Enter their existing username and password;

3 – Within seconds, users are able to instant message with their
friends and family while they are on the go

According to industry analyst group Radicati, there are over 14 billion
instant messages being sent and received everyday on the PC; and wireless IM
is poised for dramatic growth especially among the youth and business
segments. Radicati expects mobile IM to reach 46.5 billion messages a day in
“As more people are on the move, and the mobile phone solidifies itself
as the connection to our social network, mobile IM enables consumers to never
miss a beat with their friends and family,” said Skuli Mogensen, CEO and
Founder of OZ. “We are excited to be working with all of these strong brands
and proud to be the technology adhesive that brings together retail and mobile
instant messaging.”