OpenText, a global leader in Enterprise Information Management (EIM), announced that it has been positioned as a leader in Gartner's Magic Quadrant for Web Content Management report published July 29, 2015. Recently published by one of the leading worldwide research and advisory firms, Gartner, Inc., the report evaluates 19 Web Content Management (WCM) vendors.
According to the Gartner report, "Interest is growing in WCM across a broad spectrum of contexts…a rapidly growing number of enterprises and midmarket organizations are raising their expectations of the digital channel. They are seeking to connect successfully with target audiences and engage these audiences with highly contextualized, cross-channel experiences. Multiple areas of focus are now converging around WCM, allowing organizations to achieve their ambitions for customer satisfaction, marketing, CRM and digital commerce by including WCM in the mix. In relative terms, this trend has only just begun and Gartner expects that the popularity of WCM will continue."
"Keeping up with customer expectations for a highly-tailored and contextualized experience across every channel and device has grown increasingly difficult," said Adam Howatson, chief marketing officer at OpenText. "OpenText Web Experience Management (WEM) offers the unified and secure web experience and content management platform today's cross-functional enterprise requires. Capable of building interactive websites, WEM helps further engage customers with the targeted, contextualized, and highly personalized online experiences they expect."
The report also notes that, "The WCM market continues to benefit from factors such as highly mature technology, the ease with which non-IT professionals can access and use the technology and the highly ambitious goals of line-of-business users' digital strategies. These factors have fueled annual growth of more than 11%, and in 2014 the market achieved total software revenue of $1.4 billion."
Built for high-volume, OpenText WEM combines responsive design and the creation of compelling experiences with a content management system that supports the ubiquitous management of information, regardless of channel or device. With omni-channel publishing capabilities, OpenText WEM can take any content and deliver it to any end-point in a personalized, targeted and localized form. Tightly integrated with OpenText Media Management, OpenText WEM helps provision digital media content for the omni-channel digital supply chain and forms an integral part of a business process, with interconnected contributors and production environments such as agencies, photo, video, audio, graphics, layout.
The Magic Quadrant provides a graphical positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct. "Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can: demonstrate enterprise deployments, offer integration with other business applications and content repositories, provide a vertical-process or horizontal-solution focus."