SiriusXM Canada the country's leading audio entertainment company, today announced that OpenRoad Auto Group has joined its pre-owned vehicle program. The program helps participating dealerships better market their inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with a satellite radio.

"Partnering with OpenRoad is another step in the progress we are making with the pre-owned vehicle market," said James Byun, Vice President, OEM, SiriusXM Canada. "Everyone can benefit through our pre-owned program.  Dealerships can offer additional customer value, the overall in-vehicle experience is enhanced and SiriusXM is able to deliver our leading content to more Canadians. We are excited to be working with OpenRoad and partner our unmatched entertainment with OpenRoad's exceptional service to deliver a wonderful overall customer experience."

With 15 locations across British Columbia, OpenRoad Auto Group has become one of the largest and fastest growing automotive retail groups in Canada since it began operations in 2000.

"At OpenRoad, we strive to take our customer experience to the next level, whether they're purchasing or servicing their vehicle, or enjoying the benefits of the Club OpenRoad loyalty program," said Mark Lin, Vice-President OpenRoad Auto Group. "Partnering with SiriusXM Canada for this exciting program demonstrates our ongoing commitment to offering a superior customer experience. We can now provide our pre-owned vehicle customers with an enhanced in-car entertainment experience that they are sure to enjoy."

SiriusXM Canada's pre-owned vehicle program enables the company to better target Canada's large pre-owned vehicle market. The company estimates that by the end of fiscal 2015, there will be more than seven million satellite radio equipped vehicles, including both new and pre-owned, across Canada.