In a sold-out room last night for the third annual Canada Post E-commerce Innovation Awards, nine online retailers took top honours in their categories, capping off a milestone year in the progression of Canadian e-commerce. Winners ranged from large to emerging retailers in categories that focused on customer experience, omni-channel integration and mobile experience as well as marketing and outreach programs. They will share a $1 million total prize package that includes shipping services, customized direct marketing packages that include data and targeting solutions, and marketing exposure.
The winners are:
- Best E-commerce Shopping Experience – Aritzia
- Best Omni-channel Integration – Best Buy Canada Ltd.
- Best Mobile Experience (Large) – TELUS
- Best Mobile Experience (Small) – Yummi Candles
- Most Creative Marketing Campaign (Small) – Carnivore Club
- Best Customer/Community Outreach – MEC
- Most Innovative Start-up – Tees for the People
- Consumer Champion Award – The Roasters Pack
- Canada Post E-commerce Innovator's Award – Hudson's Bay
Winners were chosen by a panel that included Kirstine Stewart, Vice-President, North American Media Partnerships, Twitter; Diane J. Brisebois, President and CEO of the Retail Council of Canada; Duncan Payne, Hut2Hut Events President and DX3 co-founder; Rafe Petkovic, Google Canada Head of Industry (Retail); and Stéphane Ricoul, Sid Lee Director of Client Relations, eBusiness, and eComMTL founding President.
"In just a few years, online retail has evolved tremendously in this country. From an increasingly sophisticated customer experience to customer acquisition and loyalty, retailers in Canada are improving all aspects of the e-commerce experience," says René Desmarais, Senior Vice-President, Parcels, at Canada Post.
The Canada Post E-commerce Innovation Awards were created in 2012 to fuel Canadian e-commerce growth and recognize Canada's leading and emerging online retailers. The Awards bring together the top people in Canadian e-commerce each year to celebrate the industry's innovation and entrepreneurship.
