Omnicom Media Group has
acquired Chicago-based Resolution Media, a full-service search engine
marketing firm.
Resolution Media, founded in 2003 by President Matt Spiegel, has become a
top player in the SEM space. Resolution Media delivers customized business
solutions through search engine marketing strategy and integration. Their team
provides the strategic lead and execution on custom built search engine
marketing programs guided by direct marketing principles to ensure a
measurable and positive return on search marketing investments.
Daryl Simm, Chairman and CEO of Omnicom Media Group, said, “We recognize
that the growth of search engine marketing will help foster business
opportunities and advance our digital leadership position in the marketplace.
The area of search engine marketing is increasingly important to our clients
and requires highly specialized skills.”
Mr. Simm continued, “There is an increasing need to provide accountability
to our clients while also managing the personalization of media. We believe
the search model represents an opportunity for us to manage these trends
simultaneously. Our experience working with Resolution Media has shown them
to be a leader in the SEM field and we are delighted they are now part of our
portfolio of specialty media companies within Omnicom Media Group.”
Grounded in direct marketing principles, Resolution Media delivers a
centralized solution for leveraging all facets of search engine marketing.
This approach, combined with leading market expertise, superior account
management and real-time analytics, enables marketers, agencies, and partners
to meet and exceed their goals. Resolution Media also has strong relationships
with such popular search engines as Google, Yahoo!, MSN and Ask Jeeves.
Resolution Media President Matt Spiegel said, “The entire Resolution Media
team is pleased to be joining Omnicom Media Group. By leveraging the
resources, client base and reach of Omnicom, we have enhanced Resolution
Media’s position as a leader in the world of search marketing services.”
Mr. Spiegel continued, “Search marketing continues to prove valuable in
achieving multiple business objectives. We’re confident that our customized
approach to delivering business solutions through search marketing will
deliver long-term success for our clients.”
