Continuum, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, released an eBook, “Opportunity Knocks: Why Office Equipment Dealers
Should Open the Doorway to Managed IT Services,” featuring a foreword by Ed McLaughlin, President and CEO at Valderus and board of advisor member at Continuum, as seen in Office Technology Magazine. The eBook showcases the IT opportunity for office equipment dealers and outlines how to integrate IT services into your business portfolio.

“Many dealers have spent years developing large client bases and forming deep relationships – leaving them in a prime position to tap into new opportunities, especially those that offer recurring revenue, liked managed IT services,” said Ed McLaughlin. “By providing more and more value to your customer base, clients become increasingly dependent on your IT expertise and problem-solving capabilities, leaving no shortage of opportunities. This eBook outlines how OE dealers can get started selling IT services to add some impressive recurring revenue streams.”

Selling hardware, copier paper and ink is becoming a flat business. After years of selling these tangible items with specific features, it’s difficult to start selling completely new and different types of services. This eBook outlines how to begin engaging customers in an IT conversation, including tips and best practices to help frame these new sales conversations.

The first of its kind, revolutionary business model, “Managed IT Services Business Model Report,” co-authored by Growth Achievement Partners (GAP) and Continuum outlines where the opportunities are for increased profitability and higher value. The GAP/Continuum business model was built using a decade of historical IT data and is designed to serve as a blueprint for IT success, helping dealers to deliver 60 percent margins.