Censault, a digital publisher of connected games and applications for mobile devices, announced today its new game, The Crate Escape: Seamus Unleashed, has received wide attention for its addictive, fun game design and appealing characters like Bo Obama, Seamus Romney and Sparky the Dalmatian. The game also continues to get high marks and multiple replays from users around the world.
One reason for the rapid popularity of the game is that the First Family’s Portuguese water dog, Bo, plays a decisive role in it. “As with most games the more you advance the more challenging the game becomes,” said Jim Chase, Chief Product Officer for Censault. “We elected to make Bo a strategically important character. His abilities in the game allow players to get much further than if he wasn’t used. And, we’re getting feedback that he’s cute, too.”
Designed to be fun to play and also communicate a positive social message, the game parodies presidential candidate Mitt Romney’s notorious “dog-on-car-roof” incident involving his family dog, Seamus, being crated on top of a station wagon for a 12-hour drive to Canada. In the game, Seamus shatters his crate and, along with other famous pets with special abilities, advances through challenging environments in an effort to avoid obstacles and pick up prizes.
DEVO, the world famous New Wave band, produced a new song, “Don’t Roof Rack Me, Bro!” as an alternate sound track for the game. Users can unlock it with a special code that can be found at http://www.clubdevo.com
Censault tapped Dogs Against Romney grassroots movement founder, Scott Crider, to promote and market the game. “We have over 95,000 passionate supporters in Dogs Against Romney who love this game,” Crider said.
Just prior to its launch, The Crate Escape: Seamus Unleashed game received a tremendous amount of media coverage from both news and entertainment media. “Everyone from magazines like Rolling Stone and SPIN, to sites like U.S. News and Forbes covered the game,” said Andy Berryman, Chief Marketing Officer for Censault. “The number of articles created by major news outlets was incredible.”
“We believe this game is one of the first offerings in an exciting new genre of games that are designed to be fun enough to engage large numbers of players while sharing positive social messages,” Chase said. “We are also very pleased to see that our users are enjoying and sharing the game.”