Novarra serves millions of
transformed pages every day, enabling access to the best of PC Internet
content on mobile. As part of the agreement, the companies deployed Novarra’s
Vision v7.3 platform that includes customized mobile content handling
capabilities.
When consumers click on a Web link from Yahoo!’s oneSearch results,
Novarra’s Vision platform transforms the PC content for a fast and optimal
mobile experience. Complex Web sites around the globe are automatically
optimized for thousands of unique mobile devices.
“Yahoo! is committed to providing the best user experience to consumers
on their mobile phones,” said Steve Boom, senior vice president, Connected
Life, Yahoo! “Partnering with Novarra provides us with an effective Web
transformation solution to render Web content for mobile handsets.”
“We’re pleased that Yahoo! chose Novarra to adapt content with speed and
simplicity, which is critical for effective presentation,” said Bruce Simpson,
chief operating officer for Novarra. “All our customers have experienced
consumer satisfaction and steady growth, enabling operators and Internet
brands to generate significant revenues.”
