Leading value-added resellers (VARs) and IT solution providers will be recognized for excellence in business innovation and technology in the inaugural “VAR of the Year” awards from the CMP Media Channel Group’s VARBusiness magazine. The industry’s first such competition rewards the contributions made by the top technology integrators who are driving demand for IT solutions across business and government.

In announcing the call for nominations, Lawrence M. Walsh, editor of VARBusiness, the biweekly that covers the business of technology integration, says, “the diverse nature of North America’s 90,000 solution providers is reflected in our establishing six distinct award categories. Eligible firms offer unique, yet complementary skills and expertise to organizations and companies who use technology to build their businesses.”

VARBusiness will confer VAR of the Year awards in the following categories: Homegrown Technical Innovation; Sales Excellence/Demand Generation; Advanced Technology Deployment: Security; Advanced Technology Deployment: Mobility; Customer Return-On-Investment; and Business Ingenuity.

Nomination applications are available online at http://www.varbusiness.com/sections/research/varoftheyearform.jhtml. Submission deadline is 5:00 p.m. ET, Friday, Sept. 30. There is no cost to enter.

Each application will be reviewed by a panel of judges that includes VARBusiness editors, editorial advisory boards of VAR/solution-provider peers and third-party industry experts.

VAR of the Year winners will be showcased in VARBusiness’ annual State of the Market issue, published Nov. 28. They also will be promoted online at VARBusiness.com — both in text and audio formats — and at an upcoming special awards event.