Businesses with an online presence can use the power of the Navizon positioning system in their own web based applications. By triangulating the signals from surrounding Wi-Fi access points, the Navizon Web API will identify the exact location of the end user in order to provide him or her with a targeted location based content.
This virtual GPS device can be used in many ways:
* Brick and mortar chains can indicate their closest point of presence in
a snap (for example, the closest Starbucks or closest Apple store)
* Travelers will be able to locate themselves on their laptops and find
their way to their next destination
* Security and payment processing companies will be able to use this
technology as an extra layer of protection against fraud
Software developers will also be able to use the Navizon positioning engine in their own mobile application, making it “location aware,” even on standard devices that are not equipped with a GPS device. This can be done thanks to the Wi-Fi and Cellular positioning engines included in the Navizon API.
In addition, the reward system has been ported to the API so that applications that are running on devices equipped with GPS devices can find a new source of revenues if they include the Navizon API.
“The two new API offerings expand Mexens Technology’s already robust Navizon Network and create unique opportunities for consumers and businesses to use the technology in innovative ways,” explains Cyril Houri, founder of Mexens Technology. “We are very excited to see how this API will be used.”