Motorola, Inc. took a leap forward in furthering its vision to connect the next billion wireless subscribers by introducing its biggest line up of entry level GSM and CDMA handsets to date.
The new MOTOMOBILE portfolio begins with two value-priced clamshell handsets, the Motorola W220 and W375, bringing a new level of slim-line style and functionality to consumers around the world.
Motorola also unveiled the W170, W208 and W210, which incorporate sleek looks and robust features into a remarkably thin candybar form factor. Giving consumers a stylish and reliable way to communicate, the W170 and W210 add CDMA connectivity and the GSM W208 comes in two eye-catching colour schemes.
With this portfolio, Motorola has created a range of handsets with features uniquely adapted to the needs of emerging markets. Responding to a lack of ready access to electricity, the new handsets deliver up to two weeks of stand-by time. Lack of electricity also means a lack of light, so a “lantern” facility has been developed for use at night or in dark environments. For many consumers, radio is the primary source of news and information so all of the new handsets also incorporate an FM radio.
The announcement further demonstrates Motorola’s growing momentum since its selection by the GSM Association (GSMA) over twelve months ago to develop and supply mass market handsets as part of the Emerging Market Handset (EMH) programme.
“Motorola is continuing its commitment to meeting the diverse needs of today’s consumers across the globe, offering them choices that best suit the needs of their professional and personal lives,” said Steve Lalla, Vice President and General Manager, Mass Market Products, Mobile Devices. “We recognise that consumers have different priorities and interests and we believe that our mobile handsets should reflect this. Our new range of MOTOMOBILE handsets set a new milestone in connecting the next billion by ensuring there is a stylish, value based solution for everyone.”
Motorola’s W220 provides consumers with the tools they need to stay connected. This feature rich handset includes a built-in stereo FM radio, picture messaging, alarm clock and up to 600 entry phone book. The smart W220 also features an innovative external display with colour icons for instant updates on message, battery and phone call status.
The W220 measures in at 46 x 95 x 16.7mm and 93 grams. Its features include large 128 x 128 1.5″ vibrant colour screen and expanded battery life that accommodates up to 497 minutes of talk time and 293 hours stand-by.
The W375 combines strikingly svelte design and a splash of colourful self- expression with an integrated VGA camera, speakerphone functionality, mobile USB, FM radio and MP3 ring tones to help users express their individuality. The W375 shares the intuitive external display of the W220 and supports SMS and MMS messaging. The W375 provides a sense of individuality with its palette of three iconic colours: Cannon Gray, Lustrous Silver & Mandarin Orange.
The W375 is 45 x 99 x 18.6mm with 1.5Mb user memory. This tri-band handset features a 128 x 160 TFT screen with up to 450 minutes of talk time and up to 250 hours of stand-by.
Motorola’s colour initiative offering contrasting schemes in new and unique colours continues with the W208, which is available in Fire Red/Black Slate and Silver Sail/ Black Slate. The handset is less than 15mm thick and features a stereo FM radio, alarm clock/stop watch, currency converter/calculator, 200 entry internal phone book, office quality speakerphone, zoom font, 3 pre-loaded games, and 32 channel polyphonic ring tones.
The W210 combines versatility and style with robust features to create a stunning new handset in the CDMA portfolio. With a striking two tone appearance and colourful wallpaper options, the W210 extends Motorola’s design philosophy across the MOTOMOBILE platform. The handset has a built in stereo FM radio offering real-time access to information and entertainment on the move The W210 also comes with Motorola’s Lantern feature for illumination at night or in dark environments.
The W170 further extends the CDMA portfolio. Measuring a slender 14.6mm thick, the W170 features FM radio, 32 level polyphonic sound, up to 500 phonebook entries, SMS and an office quality speakerphone.