The agreement establishes a framework for the companies’ expanding relationship around the world and outlines the process for Brightstar to sell, distribute and support Motorola mobile devices in key markets.
“Motorola is working aggressively to build our brand strength, as well as our distribution reach, in markets throughout the world,” said Ron Garriques, executive vice president of Motorola and president of the Motorola Mobile Devices business. “Brightstar’s expertise is proven, and they bring rapidly expanding capabilities that can help us seize and capitalize on market opportunities.”
“This is an important agreement. For over five years, Brightstar has worked closely with Motorola’s leadership to provide the highest level of value-added distribution service, helping to drive products to thousands of points of sale and millions of consumers,” said R. Marcelo Claure, president & CEO of Brightstar Corp. “Under the terms of this agreement, our expertise in supporting Motorola’s market-leading products and global brand will be tapped in new markets around the world.”
Through the global distribution agreement, Brightstar is responsible for extending Motorola’s brand penetration through sales and fulfillment of Motorola handsets to network operators, agents and dealers, retailers, distributors and consumers.
Motorola and Brightstar have a long-standing relationship, which began in June of 2001 when Motorola named Brightstar as its authorized master services distributor for Latin America. This agreement was further strengthened when the companies signed a multi-year agreement to support the Motorola brand in the United States in 2001. In 2005, Brightstar began the sales and distribution of Motorola devices into Australia through its strategic sourcing agreement with Telstra. Also in 2005, Brightstar began to sell Motorola devices in other regions of the world.
As part of its strategic growth plan, Brightstar has expanded its infrastructure in many markets to support network operators with comprehensive supply-chain solutions and distribution services, including the sale and support of Motorola mobile devices. In the past 12 months, Brightstar has opened facilities and established a number of distribution hubs in Hong Kong, the Middle East & Africa and Southeast Asia.