Motorola, Inc., a global
leader in wireless communications, today announced the global debut of the
highly anticipated MOTOFONE at an event held in New Delhi, India. MOTOFONE is
set to redefine the mobile phone market place and strengthen Motorola’s drive
to connect the next billion mobile phone users. The Indian launch will be
followed by a rapid international rollout.
Based on Motorola’s evolutionary new SCPL design platform, MOTOFONE is
the first of a new breed of handsets designed to disrupt today’s
communications landscape by cutting across price tiers, product segments and
international markets.
“In the weeks and months to come, consumers from around the world will
enjoy the benefit of the technological innovations packed into MOTOFONE,” said
Ron Garriques, president, Mobile Devices, Motorola Inc. “Today’s global launch
marks a major milestone as Motorola continues its drive to connect the next
billion mobile phone users.”
In both GSM and CDMA, MOTOFONE re-establishes expectations over how a
value-priced handset looks and feels and what it delivers. Offering an
intuitive new interface built with icons and voice versus text, as well as
voice prompts specifically tailored to local markets, the handset makes it
easier and friendlier for first-time users to navigate, place a call, and
retrieve messages. Its large, high contrast screen, powered by a revolutionary
ClearVision(TM) display makes it easier to use the phone outdoors.
E Ink Corporation, the leading supplier of electronic paper displays, is
providing the display technology behind MOTOFONE’s ClearVision. The changeable
electronic ink display is easy to read in bright sunlight or dimly lit
environments from virtually any angle – just like paper. Additionally, the
display is plastic, lightweight and ultra-low power, making it ideal for
mobile and power sensitive applications by eliminating the weight and
breakability of glass used in LCD displays.
“E Ink is unleashing the design freedom of Motorola which enables
disruptive innovation,” said Russ Wilcox, CEO of E Ink Corporation. “Today’s
launch marks an unique moment in the display industry as it shows that
electronic paper displays are entering the mainstream.”
