Acision, a world leader in mobile data, today announces that Mobilink, Pakistan's largest mobile operator and a subsidiary of Orascom Telecom Holding, has once again selected the Acision SMSC to expand its messaging capability to manage growth in messaging traffic.

Being the market leader with more than 31 million subscribers, Mobilink's market strategy is to acquire and retain customers by providing superior, high value services and products. Part of this strategy was the launch of SMS bundles in 2009 which proved to be highly popular with the operator's subscribers.

Rashid Khan, President and CEO, Mobilink said, "Acision has a proven track record in products, expertise and continuous service innovations, and is one of Mobilink's trusted value partners. With our customers expecting exceptional quality and performance from each of our services and products, we are confident that Acision will continue to aid us in delivering high quality and performance every time."

Sherif Hamoudah, Senior Vice President and General Manager for Acision in Middle EastAfrica and Pakistan said, "Acision's track record in underpinning high-volume messaging services has enabled us to become a trusted partner to mobile network operators across the world. As a global leader in mobile data, Acision is committed to powering high revenue services. We firmly believe in close partnerships with our customers and we understand what drives their business. This is why leading operators like Mobilink choose to work with Acision to support their mobile data services business."

The Acision SMSC, part of the Acision Mobile Data Services portfolio, enables operators to reduce total cost of ownership of their SMS infrastructure, manage their messaging capacity according to customer demand and consistently deliver a high quality of service.