Microsoft Canada today announced that it has selected Veritas Communications as its public relations agency of record with a mandate to drive its influencer marketing and communications during a period of accelerated transformation. The relationship is effective July 1st with an immediate transition underway to foster success and high-impact results.
"Microsoft Canada could not be more thrilled to welcome Veritas Communications aboard to help us elevate awareness and excitement about the power of Microsoft services and devices to connect Canadians with the passions they hold," said Chitra Anand, Public Relations Lead. "This is a pivotal period of transition for Microsoft as we shift our business and revitalize our story. We look forward to working with a company like Veritas to help shape that story and engage with Canadians across the country."
As the public relations agency of record, Veritas will assume responsibility for supporting earned media relations and activation around all of Microsoft's Corporation's enterprise and consumer platforms including, among others: Windows 8, Windows Phone, Surface, Xbox, Office, Cloud technology and Windows Azure.
"Veritas and Microsoft Canada share a set of common values such as a commitment to innovation, a dedication to creative storytelling and a passion for connecting with the influential Canadians that will make this relationship an enormous and exciting success," said Krista Webster, President of Veritas Communications. "Building off the success of the PR agency predecessor, we feel privileged to be invited to work with an organization that is transforming itself and all our expectations about what is possible using technology."
Microsoft Canada also took the opportunity to thank their outgoing PR partner High Road Communications for a decade of dedicated and focused results.