Microsoft has announced a new generation of interactive ads named NUads for their Xbox 360 console.
Gamers with Kinect accessory would get to interact with these ads using voice and motion commands.
These ads would feature on the dashboard and could even be included inside games.
The company said that these natural user-interface ads would bring a new generation of interactivity to the ads which would excite advertisers as well as the consumer.
Microsoft said that these are still in development phase and would be out next year.
