The addition of SiteAdvisor’s vast and growing database of tested and rated web sites to McAfee’s comprehensive range of solutions and services helps redefine the way consumers surf the Internet, offering an unprecedented level of protection and confidence as they search, browse and transact online.
McAfee, Inc., the global leader in Intrusion Prevention and Security Risk Management, today announced that it has acquired web safety innovator SiteAdvisor Inc. The addition of SiteAdvisor’s vast and growing database of tested and rated web sites to McAfee’s comprehensive range of solutions and services helps redefine the way consumers surf the Internet, offering an unprecedented level of protection and confidence as they search, browse and transact online.
As the first company to test and rate, on an ongoing basis, nearly every site on the Internet, SiteAdvisor is the ultimate consumer bodyguard, clearly identifying potentially dangerous web sites that have engaged in ‘social engineering’ attacks, such as spyware, adware, spam, browser attacks, and online scams. The easy-to-use software summarizes these findings with intuitive red, yellow, and green icons that empower online users to decide what to browse and what to avoid.
“SiteAdvisor’s patent-pending technology strongly complements McAfee’s existing solutions, and we clearly share the same philosophy on consumer protection,” said Bill Kerrigan, executive vice president of McAfee Consumer. “The acquisition of SiteAdvisor illustrates how McAfee continues to understand and meet the digital safety and security needs of consumers, just as we did when we began offering Security as a Service seven years ago.”
“In addition to the consumer benefits, SiteAdvisor offers great potential for our enterprise solutions as well,” said George Heron, vice president and chief scientist at McAfee. “This unique technology adds another dimension of strength and value to McAfee’s threat databases and will offer a significant corporate benefit.”
One significant advantage offered by SiteAdvisor is that it helps consumers gain a new level of safety when they use search services such as Google, Yahoo! or MSN. SiteAdvisor instantly displays its safety ratings next to each search result to help users make informed decisions about which sites they visit. Plus, as users surf the Internet, a small SiteAdvisor safety button on their browser toolbar changes color based on SiteAdvisor’s safety rating for each site.
“We’re thrilled to join McAfee, which has pioneered information security for the past 15 years,” said Chris Dixon, CEO and co-founder of SiteAdvisor. “McAfee’s platform of innovative products and services enables us to help a huge, world-wide audience to search, browse, and transact online with greater confidence and safety than they’ve ever done before.”
