Maravedis Predicts Internet Penetration in Canada to Exceed 70% by 2017

    The leading telecom market research and
    analyst firm Maravedis introduces its new Canadian Internet Database, called
    CID. In addition to providing information on Canadian Internet penetration
    rates by year, region and technology, CID offers the unique capability to
    access precise information classified by Postal Code, a first in the industry.

    “We understand the investment implications of offering Internet access,
    and we believe this substantial database is essential to Internet Service
    Providers (ISP) looking to enhance revenues, improve customer loyalty,
    identify new prospective clients, create new customized service offerings and
    increase addressable market,” explained Julien Regoli and Adlane Fellah, the
    architects and originators of CID.

    Age, income, education and location are the most influential factors. “We
    have created an equation to represent this correlation and used it to estimate
    the level of household penetration in each of Canada’s Forward Sortation
    Areas(1) (FSA), which provides users with higher quality projections taking
    into account the detailed socio-economic characteristics of this market,”
    continued Fellah.

    Over 95% of Internet users on broadband access by 2017

    According to Maravedis, Internet penetration per household in Canada will
    exceed 70% by 2017, and it is anticipated that 95% of Internet users will have
    subscribed to a high-speed (broadband) connection.

    Canada is a leading country when it comes to Internet penetration as well
    as broadband deployment, and they continue to intensify although at a slower
    pace than in the past few years. CID clearly projects a growing gap in
    penetration rate between the Atlantic and the Western Provinces. By 2017,
    British Columbia is expected to possess the highest Internet penetration rate
    at close to 80%, followed by Ontario and Alberta in the high 70s%. In
    contrast, Quebec, New Brunswick and Newfoundland are expected to reach around
    55% penetration.

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