The leading telecom market research and
analyst firm Maravedis introduces its new Canadian Internet Database, called
CID. In addition to providing information on Canadian Internet penetration
rates by year, region and technology, CID offers the unique capability to
access precise information classified by Postal Code, a first in the industry.
“We understand the investment implications of offering Internet access,
and we believe this substantial database is essential to Internet Service
Providers (ISP) looking to enhance revenues, improve customer loyalty,
identify new prospective clients, create new customized service offerings and
increase addressable market,” explained Julien Regoli and Adlane Fellah, the
architects and originators of CID.
Age, income, education and location are the most influential factors. “We
have created an equation to represent this correlation and used it to estimate
the level of household penetration in each of Canada’s Forward Sortation
Areas(1) (FSA), which provides users with higher quality projections taking
into account the detailed socio-economic characteristics of this market,”
continued Fellah.
Over 95% of Internet users on broadband access by 2017
According to Maravedis, Internet penetration per household in Canada will
exceed 70% by 2017, and it is anticipated that 95% of Internet users will have
subscribed to a high-speed (broadband) connection.
Canada is a leading country when it comes to Internet penetration as well
as broadband deployment, and they continue to intensify although at a slower
pace than in the past few years. CID clearly projects a growing gap in
penetration rate between the Atlantic and the Western Provinces. By 2017,
British Columbia is expected to possess the highest Internet penetration rate
at close to 80%, followed by Ontario and Alberta in the high 70s%. In
contrast, Quebec, New Brunswick and Newfoundland are expected to reach around
55% penetration.
