With its inContext Apps, SimplyBox is innovating by delivering packaged lightweight integrations bridging popular systems with the power of context, and requiring no IT involvement for deployment. Users will benefit from being able to interact with their multiple applications from the context that makes the most sense to them – increasing productivity and usage of existing systems.

Just released is Twitter inContext, a free app that brings Twitter wherever you go on the web, for fun or for work. It allows you to see the latest tweets related to the page you are reading, to join the conversation, and to find new people to follow. Twitter inContext adds a new dimension to every page you visit.

With a more business focus, Salesforce inContext for Gmail and Salesforce inContext for LinkedIn are two additional inContext Apps just released, and are also available on Google’s Chrome Store. Users are now able to manage Salesforce opportunities, leads, cases, and contacts directly from Gmail or LinkedIn without the need to jump to or navigate through another application. Each of the Salesforce inContext apps is priced at $1.99 per user per month. There is a 14-day trial period.

“Technology users want simplicity. Our inContext Apps give them a more effective way to leverage the different solutions they interact with daily,” said Mario R. Cavagnari, CEO of SimplyBox. He added: “since inContext apps are built with our Contextual Integration Platform, we have the ability to release new inContext apps on a monthly basis.” The company plans to deliver support for all major browsers.