To support the launch of the new Optimus series of smartphones, LG today kicked off the LG Rocks Your City VIP contest with TELUS. Starting today, consumers who purchase an LG phone from any TELUS location will receive a VIP card inside the box and will have the chance to win daily and weekly prizes, as well as the grand prize of a trip for two to the LG Rocks Your City Winter Festival.

The LG Rocks Your City Winter Festival will be held on January 22, 2011 and will feature platinum selling, award winning rock group Hedley, pro snowboarders and other amazing entertainment.

Canadians across the country can join in the excitement and bring the LG Rocks Your City Winter Festival to their city. By visiting between today and December 10, 2010, Canadians can register and vote up to once each day to have their city host the festival. Seventy cities across Canada are eligible to host the festival and the city with the highest percentage of votes will win. And LG VIP votes are worth double – doubling their chances of having their home city host the LG Winter Festival.

“At LG we truly believe that life’s good when our customers can connect to their world in their own way. With the LG Rocks Your City Winter Festival we are bringing the worlds of music and snowboarding right to the door of a lucky Canadian city,” said Colin Bettam, Vice-President of Marketing, LG Electronics Canada. “And with the exciting line-up of Optimus smartphones we will be launching this fall with TELUS, there is no doubt that Canadians will be connected in style.”