LG Electronics, a leading worldwide provider of
advanced wireless handsets and accessories and Brightstar Corp., the largest
wireless distribution and supply chain solutions company in the world, have
announced their distribution partnership for LG GSM mobile devices in India
for sales through Network Operators.
Mr. H.S. Bhatia – Business Group Head, LG GSM Mobiles said, Brightstar
has been appointed as the National Distributor for LG GSM mobile handsets for
Operator Bundling Sales of GSM Network Operators.
According to industry and government analysts, India is one of the
fastest growing wireless markets in the world. The Indian market had 146.1
million wireless users in 2006, the market has grown rapidly to a base of
154.78 million wireless users by Feb 2007. By 2010, that number is predicted
to rise to over 385 million.
According to Mr. Bhatia, “The challenge in India is not demand for
wireless handsets, but rather the ability for manufacturers to reach consumers
quickly in our highly fragmented marketplace. The ability to distribute
products anywhere across the country and provide speed to market are key
components for success.”
Mr. Arun Batra – Country Head, Brightstar Telecom India Pvt. Ltd. said,
“We are extremely pleased that LG has selected us to support their products in
this important market. We are confident that Brightstar India will increase
LG’s market share of their highly regarded mobile devices through speed of
delivery using our strong distribution network. Brightstar is currently doing
the bundled deal with Airtel network. We will continue to expand our support
services to meet the demand and exceed LG’s expectations in 2007.”
Brightstar launched its subsidiary in India, Brightstar Telecom, in 2005
to support the high growth market of India. To best serve this market, the
subsidiary operates two main sales and distribution offices in Mumbai and
Delhi, as well as 22 main hubs supported through 79 billing points throughout
the country. This infrastructure allows Brightstar fast delivery, localized
distribution and billing support across India.